Passionate UX Researcher | Insightful Data Analyst | User-Centric Design Advocate

I am a dedicated UX researcher going on 6 years of experience in the field with a proven track record of leveraging qualitative and quantitative research methods to uncover deep user insights and drive impactful product decisions. I am skilled in conducting user interviews, usability testing, and data analysis to inform user-centered design strategies.

Current Role

User Researcher, Sunbelt Rentals Inc., 2021 - Present

  • Conducted research on website content layout for the customer landing page, leading to a significant increase in rental sales from $1,551 to $130,585 by strategically repositioning key content from the bottom to the top of the page.

  • Led feature prioritization research, providing essential insights that informed digital product roadmaps and strategy for over 2 years, with ongoing influence on current priorities.

  • Champions user-centered design, significantly impacting decision-making processes by fostering a culture of empathy and enhancing customer satisfaction and engagement.

  • Proficient in UX research across both B2B and B2C product domains, showcasing adaptability and versatility in understanding and addressing diverse user needs and contexts.

Key Achievements:

  • Pioneered the development of the inaugural research roadmap for our team, introducing a systematic approach to streamline and prioritize research requests across various digital product teams.

  • Led a Kano survey analysis with 90 participants of all e-commerce website features, providing critical insights into feature prioritization for optimal customer effectiveness, thereby aligning research and design strategic goals for the project.

  • Conducted iterative testing of two design concepts at the same time to inform the selection of initial designs for a comprehensive overhaul of our B2B/B2C eCommerce website.

  • Conducted expedited concept testing research involving 5 customers from planning to report-out within a tight two-week timeframe, effectively meeting a fast-approaching deadline with minimal lead time, showcasing adaptability and efficiency under pressure.

Previous Research Experience

User Researcher and UX Recruitment Specialist, EBSCO, 2019 - 2021

  • Designed and conducted research using tailored methods to meet project needs and timelines, ensuring alignment with business objectives and delivering actionable insights that improved project outcomes.

  • Spearheaded recruitment and management of participants for UX research studies, ensuring precise execution and alignment with project goals, which enhanced the quality and relevance of insights.

  • Conducted research revealing that our primary competitors in K-12 educational content were not as relevant as previously thought, leading to a strategic realignment of business focus to stay competitive with emerging key players.

Market Research Specialist, Boston Healthcare Associates, 2018 - 2019

  • Oversaw all aspects of candidate recruiting, ensuring successful team coordination and timely achievement of project objectives, which improved project delivery times.

  • Increased participant engagement by developing protocols and templates that streamlined the fitting process, enhancing efficiency and speed of recruitment time.

  • Fostered partnerships with vendors to fulfill project and recruitment needs, resulting in a reduction in turnaround time and improved resource allocation.

User Experience Assistant, Harvard University Library Usability Lab, 2017 - 2018

  • Moderated and collected data for user research studies including, but not limited to, interviews, surveys, usability and eye-tracking tests.

  • Analyzed data from user studies, meticulously dissecting both quantitative and qualitative data sets, which led to improvement in actionable insights and more effective decision-making.

  • Collaborated seamlessly with Harvard, the California Digital Library (CDL), and UCLA teams to lead research execution and data collection for the IMLS grant-funded Cobweb web archiving project, resulting in an increase in data accuracy and project efficiency.

Skills

Adaptability, Emotional Intelligence, Data Analysis and Interpretation, Interviewing Techniques, Participant Recruitment and Screening, Problem-Solving, Research Planning and Design, Stakeholder Communication and Collaboration

Certifications

Nielsen Norman Group UX Certificate - ID1040763

Courses Completed:

  • Journey mapping to understand customer needs

  • Remote user research

  • Assessing UX designs using proven principles

  • Measuring UX and ROI

  • Storytelling to present UX work

  • Designing influence

Methodologies

Benchmarking, Concept Testing, Contextual Inquiry, Customer Journey Mapping, Ethnographic Research, Experience Mapping, Focus Groups, Persona Creation, Prototype Testing, Remote and In-Person Usability Testing, Surveys, Task Analysis, User Interviews

Tools

Airtable, Confluence, Figma, Jira, Microsoft Office Suite, Miro, Monday, Slack, Zoom

Platforms

Alida, UserInterviews, Userlytics, UserTesting

Education

Simmons University MS, Library and Information Science

Arcadia University BS, Communications